Get Your Business Listed

Why a directory listing matters

A FloridaMJ directory listing exists to do one thing well: help an actual Florida customer who is searching for cannabis or hemp in your city find your storefront, with the right address, the right hours, the right product categories, and the right phone number. That sounds prosaic, but it is the part of a digital presence that operators most often get wrong. The OMMU's own MMTC registry is canonical for licensing but is not designed as a consumer-facing search tool. Operator websites are designed for branding rather than discovery. Generic mapping platforms aggregate listings without verifying the licensed status of any of them. FloridaMJ sits in the gap — a verified, structured, search-optimized directory built specifically for Florida cannabis discovery.

Inclusion is free, by design. Florida Statute § 381.986^[1] creates a tightly licensed, finite universe of MMTC dispensing locations, and the public-interest case for a comprehensive registry of those locations is too strong to gate behind a paywall. Premium placements are available for operators who want to amplify visibility, and they fund the editorial work, but the underlying directory is open to every state-licensed Florida cannabis business.

Who is eligible to be listed

Three categories of operator are eligible.

MMTC dispensing locations must be a licensed dispensing facility of an MMTC holding an active license issued by the Florida Office of Medical Marijuana Use^[2]. Each individual dispensing location is verified separately against the OMMU's published dispensing-locations registry^[3]. Locations under construction, closed locations, and locations whose MMTC license is in suspended or revoked status are not listed.

Hemp and CBD retailers must be operating lawfully under the FDACS State Hemp Program^[4] where applicable — including, for retailers selling ingestible hemp products, an active hemp food-establishment permit. Retailers selling intoxicating hemp-derived cannabinoids (Delta-8, Delta-10, THC-A, HHC) must also comply with current Florida potency, packaging, and age-restriction rules.

Ancillary businesses — cannabis-adjacent attorneys, qualified-physician practices, testing labs, and accessory retailers — may be eligible for inclusion in a separate professional-services directory section. Eligibility is reviewed case by case, and the underlying license or professional registration is verified before publication.

We do not list operators currently subject to active FDACS or OMMU enforcement actions, locations operating without required local business-tax receipts, or any operator whose listing would create a meaningful consumer-protection risk for FloridaMJ readers.

The verification process

Every listing — free or premium — is reviewed by the FloridaMJ Compliance Desk before publication. The verification process has four phases.

Phase 1 — Identity and license. We confirm that the submitting party is authorized to act on behalf of the operator. We then verify the MMTC license against the OMMU registry, the hemp food-establishment permit against FDACS records, or the local business-tax receipt as applicable. License status (active, pending, suspended, revoked) is checked against the issuing agency's most recent publication, not against any cached or third-party data set.

Phase 2 — Location verification. The physical address is geocoded and reconciled against the U.S. Census Bureau's address database. Operating hours are cross-referenced against the operator's own published hours on the operator website and (for MMTCs) the operator's official store-locator page. Phone numbers are validated for North American Numbering Plan format and disconnected/forwarded numbers are flagged.

Phase 3 — Product and service verification. Listed product categories are verified against the operator's published menu where one exists. For MMTCs, this means cross-checking flower availability, vape inventory, edible categories, tincture lines, and topicals against the operator's public-facing dispensary menu. For hemp retailers, this means verifying the cannabinoid categories (CBD, CBG, CBN, Delta-8, Delta-10, THC-A, HHC) actually carried.

Phase 4 — Compliance Desk sign-off. The Compliance Desk reviews the assembled listing for accuracy, completeness, and any disclosed compliance issues before publication. Listings flagged for follow-up are paused until the issue is resolved. Most submissions clear all four phases within five to seven business days.

Free vs. premium placement

A free listing includes everything a consumer needs to find and contact the storefront: operator name, license type and (for MMTCs) license number, full address, geolocation pin on the FloridaMJ map, hours of operation, phone number, primary product categories, and a single outbound link to the operator website. The free listing appears on the relevant statewide directory page (e.g., /dispensaries, /smoke-shops) and on the relevant city-level directory page. It is indexed by search engines and is included in the FloridaMJ XML sitemap and AI-discovery feeds.

A premium placement adds visibility on top of the free listing. Premium options include: featured-card placement at the top of city and category directory grids; expanded photo galleries with up to twelve verified storefront and interior images; sponsored hero modules on category landing pages with rotating placement; an expanded operator-profile page with an extended description, brand story, and structured product highlights; and inclusion in monthly featured-rotation slots on the FloridaMJ home page. Premium placements are clearly labeled as sponsored where placement reflects a paid relationship.

Premium placements affect visibility. They never affect the underlying factual content of a listing, and they never affect editorial coverage. The FAQs you see on this page, the statute coverage at /laws/florida, and the patient-facing guidance at /guides/medical-marijuana-card-florida are produced by the Editorial Team and reviewed by the Compliance Desk independently of any operator's premium-placement status.

Updates, corrections, and removals

Listings change. Hours move with the season, ownership changes hands, product menus rotate, and storefronts relocate. Operators can submit updates at any time by emailing the listing-updates address on the Contact page from a domain that matches the operator's verified contact. The Compliance Desk publishes verified updates within five business days. For material changes (a license number, a parent operator, a relocation to a new address) we may request supporting documentation before updating.

For corrections — a wrong phone number, an incorrect product category, an outdated photo — the same channel applies. We treat correction requests with priority and post a visible correction note on the listing where the change is material.

For removals, the operator can request unpublication at any time by emailing the listing-updates address from a domain that matches the operator's verified contact. We unpublish within five business days. Note: because FloridaMJ is an editorial directory rather than a marketplace, we may continue to reference a closed or relocated location in historical editorial coverage; in that context, we update the reference to reflect the current status (closed, relocated to [new address]) rather than removing the historical reference entirely.

What we ask in return

Two things. First, accurate submissions. The single most common cause of listing delay is a submitted address, phone number, or hours block that does not reconcile against the operator's own published material. A few minutes of internal verification on the operator side eliminates the back-and-forth that otherwise drags out the Phase 2 verification step. Second, reasonable response time on follow-up. The Compliance Desk emails follow-up questions to the contact on the submission; submissions that go quiet during follow-up are paused after thirty days and unpublished if no response is received within sixty days.

That is the entire program. No long contracts, no tiered subscriptions for the basic listing, no surprise invoices. To start, email hello@orlandomj.com with the operator name, the license number, the location address, and a contact for verification. The Compliance Desk will take it from there.